ADVANCED SYSTEMS GROUP EMEA BV SIGNS NEW MULTI-YEAR MARINE DISTRIBUTION AGREEMENT WITH AQUAFAX
19 August 2021
Advanced Systems Group EMEA BV (ASG EMEA), the world’s leading supplier of products and integrated systems to the marine, RV, and specialty vehicle industries, is delighted to announce the signing of a new multi-year distribution agreement with Aquafax, one of the UK’s leading technical marine distributors.
Effective from 1st September 2021, Aquafax will supply and distribute to a diverse aftermarket and OEM customer base in the UK marine industry Mastervolt, Whale, C-Zone, Blue Sea Systems, BEP, Ancor, Lenco, Marinco, ProMariner and the addition of two further brands, Garelick and Attwood.
Aquafax has a long history working with many of these brands before they became part of the ASG EMEA portfolio, making the new agreement a natural continuation of long-standing partnerships that will ensure customers continue to receive a true value added service. Aquafax, headquartered in Luton and with trade depots strategically placed across the UK, brings a wealth of knowledge and experience in the distribution of technical equipment, servicing both marine and industrial markets. ASG EMEA is driven, every day, to be the world’s most trusted partner to the marine and mobile industries.
“Aquafax is proud to begin this new strategic partnership with ASG EMEA, providing our customers comprehensive access to ASG EMEA’s award winning product portfolio”, said Andy Davies, Group Sales Director at Arleigh Group. “We have made significant investment within our organisation to ensure that we offer our customers and suppliers a first-class service and market leading support. We are pleased that this has been recognised with the signing of this agreement. We see substantial growth potential for Aquafax, ASG EMEA and our valued trade customers.”
“It is a pleasure to announce our partnership with Aquafax,” said Nick Holland, Director of OEM and Distribution at Advanced Systems Group EMEA. “The Aquafax team already has excellent technical knowledge of many of the ASG brands, making them a natural fit for this new agreement. Their values align with our own, with a commitment to offering excellent customer service, dedicated technical support and high availability across all ASG brands. The Aquafax team shares our passion for the marine industry, and we are looking forward to a long and prosperous business relationship.”
Aquafax is a division of the Arleigh Group. This partnership agreement will also cover UK distribution of Advanced Systems Group EMEA Brands through Aquafax’s sister division, Nova Leisure. As trade wholesalers Nova Leisure deals exclusively with Motorhome, Caravan and Camper Convertor dealers, manufacturers, repairers, and workshops.
About ASG EMEA
Advanced Systems Group (ASG) by Brunswick is the world’s leading supplier of products and integrated systems to the marine, RV, and Specialty Vehicle industries. The broad portfolio of market leading brands in power management, digital control and monitoring, electrical components, networking devices and water systems are distributed globally to a diverse aftermarket and OEM customer base. Ancor, Attwood, BEP, Blue Sea Systems, CZone, Garelick, Lenco, Marinco, Motorguide, Mastervolt, ProMariner and Whale form this brand portfolio. ASG is driven, every day, to be the world’s most trusted partner to the marine and mobile industries.
About Aquafax
Aquafax is the UK’s leading distributor of marine equipment, specialising in distributing the marine industries leading brands to an extensive customer base throughout the UK and Ireland. Headquarters are in Luton with a network of regional trade branches in Hamble, Plymouth and Glasgow.
Aquafax supplies all sectors of the marine industry, from marine valets to the biggest boat builders, and the product range also lends itself to applications outside the marine industry, including specialist vehicle builders, coach builders, mobile electricity requirements, plumbers and general industrial applications.
